Thursday, September 3, 2009

Gas 2.0

Gas 2.0

Audi Vigorously Stirs Rumors of Electric Car, US Chief Says it’s a Bad Idea

Posted: 03 Sep 2009 11:39 AM PDT

Just ahead of the upcoming Frankfurt Auto Show, Audi is sending out *extremely* mixed signals on how involved it’s going to get in the development and production of electric cars. In the wake of the proclamation by Audi US President, Johan de Nysschen, that the Chevy Volt “is for idiots” and that electric cars are a mistake in general, Audi has just released a barrage of videos teasing about the power of electricity and hinting that they will be developing an electric car.

So which one is it Audi? Are you for or against EVs? Or is it that you just want to appear to be for EVs so that you can tame the “elite intellectual” crowd that you so heavily rely upon, while secretly being against? Perhaps a bit of nefarious greenwashing?

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Audi Chief Calls Chevy Volt “A Car For Idiots”

Posted: 03 Sep 2009 10:54 AM PDT

Bring on the war of words. In a frank conversation with MSN writer Lawrence Ulrich, Audi of America President Johan de Nysschen has said that the Chevy Volt will fail and that anybody who buys the car is an idiot. Not only that, de Nysschen has lumped proponents of any type of electric car into a category of “intellectual elite who want to show what enlightened souls they are."

I’m guessing that means a fair amount of the people reading this would be considered idiots and pompous intellectual elites in Mr. de Nysschen’s book. Funny that. Hearing an Audi executive mocking any other car as being for intellectual pompous elites is, err, interesting, given that Audi is known for being in exactly that category themselves. Agh.

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