Gas 2.0

Posted: 26 Jun 2009 12:05 PM PDT

It appears that companies are realizing that zero emission electric vehicles should not just be for the “rich”. In May, Nissan announced that it would begin electric cars in the U.S. to be available in 2010. This week, they announced they would mass produce a zero-emissions electric car by 2012 that would be affordable. However, during a Nissan shareholder’s call Chief Executive Carlos Ghosn refused to speculate on the sticker price.

According to an Associated Press article, Ghosn said, “If it’s not affordable, it’s not gonna work. We are not going to come with a very high price. We are gonna come with a reasonable price,” he said. “We are here to mass market them.”

What I want to know is what the company will consider affordable now that America’s economic turmoil continues to spiral downward.